Analysis of relationship marketing Essay Example | Topics and Well Written Essays - 1250 words

Analysis of relationship marketing - Essay Example "All too often, many of us go to the dealer with the idea that we'll get the best deal for our money, only to be tricked and manipulated into paying more or buying a model that we don't want. In tact, African Americans consistently overpay--an average of $315 more than other car purchasers--according to a study done of 750,000 actual purchases in 1999 and early 2000 by the National Bureau of Economic Research" (Jackson, Car Buying 101: Buying a New Car in a Few Simple Steps, 2004: 195). The above mentioned statement automatically shows the importance of a website that provides a service through which a customer would buy a car that he/she wants and that with the terms decided, and there when the importance of Edmunds.com is identified, Edmunds.com includes all the data on the new and used cars, from features to the prices of cars, from test drive videos to the tips to maintain such cars, almost every thing appears on the website, including the ways through which "you" can become car's owner, it includes ownership plans, the leasing and all useful material. Few good features of the company include the information through the wireless edmunds.com, the site know as Edmunds2Go!, which is accesible through the PDAs and internet enabled cell phones, another benefit the visitors get is that the company circulates free email newsletters to its voluntary subscribers, another most thrilling feature that is used by the edmunds.com in the most impressive way is its true market value pricing tools, actually launched in the year 2000, "The Edmunds.com True Market Value New Vehicle Calculator provides the estimated average price consumers are currently paying when buying new vehicles. The Edmunds.com True Market Value Used Vehicle Appraiser estimates the actual transaction prices for used vehicles bought and sold by dealers and private parties" ( from Wikipedia, free encyclopedia). So it is the best what company can provide with in its limit to the visitors, the best outcome of launching such tool is that, people from all around the world now log in to find the actual prices of cars all around the world, it is perhaps the best service an automotive website can provide, it is considered to be the most innovative idea by the web operators to bring such a change in the website, the other such online services and tools include TMV new vehicle calculator which estimates the price that the buyers are paying to the dealer for the ownership of new vehicles, TMV finance rate estimator which gives the idea of how much of loan can be obtained and what is in relation to it and the ownership of car, Edmunds.com has another feature added recently which shows how much it would cost if the buyer would buy a car in full terms ownership, it is known as True Cost to Own SM